The corporate newsletter is not an adequate lead article

Intercom is the key to the company’s success. They help maintain employee engagement and foster a positive and pioneering corporate culture Crisis Management. In today’s ubiquitous online communication, many companies get the impression that digital channels such as social networks or intranets are the pillars of their internal communication strategy. However, experts point out that workers themselves, even from the younger generation, increasingly prefer personal contact.

Quality and functional internal communication is the key to the successful operation of the company and its importance is currently increasing even more. “A good internal communication strategy will maintain employee engagement because it helps them understand the meaning of their work and introduces them to the goals the company has set for itself. It also fosters a positive corporate culture by, among other things, increasing transparency and limiting or preventing the spread of various rumors and speculations. The intern is also very important in times of big changes in the company and plays one of the main roles in crisis management, ” Notes Jiří Jemelka, Director of JIP Enterprises, which provides company revitalization and interim management for small and medium-sized enterprises. The fact that companies realize the importance of internal communication is illustrated by the fact that they allocate more and more money to it. For example, according to a 2016 survey by Newsweaver and Ragan Communication, 87 percent of companies expect the same or higher investment in their internal communications in the coming years. However, when planning the development of internal communication, it is imperative to pay attention to one important thing: to meet employee requirements. However, in this regard, the company’s management often makes fundamental mistakes when it believes that the younger generation who grew up on the Internet and social networks logically prefers the form of intercom online in this spirit.

They read the newsletter and email, but prefer to speak to their boss

When the rapid development of digital communications, especially social networks, began years ago, many companies enthusiastically incorporated new channels into their internal communication strategy. As the trend in online communication channels intensifies, predictions are beginning to emerge about how the importance of offline communication – that is, face-to-face contact – will decline. “Many managers and executives are under the impression that the best adequate means of communication with employees is a pleasant and better interactive newsletter accompanied by an attractive corporate magazine. The email and social network on the company’s intranet will serve as an extension. In addition, all of this will be in charge of the relations team. The general public of the company or the authorized person, so managers and directors are not mainly affected. However, this view turns out to be misleading. Although the younger generations live mainly at home on social networks, it is clear that these employees at work need contact Personal, directly with their bosses and other top components of the company Jerry Gemilka describes. This fact has also been proven, for example, by an extensive study by Australian expert Rodney Gray, whose results have been supported by surveys of other experts. According to the study, contact forms such as newsletters, emails, or intranets have little effect on employee satisfaction. On the other hand, employees often need personal contact with the top management and other top management of the company, as well as communication from above – that is, in order for them to have the opportunity to communicate with and hear from the company’s management. Personal communication about upcoming changes in the company and various consulting are also very popular. “For company management, these requirements mean only one thing: For leaders, managers and managers to spend more time among employees, talk to them and learn to listen to them. Online communication channels are practical and useful, but they should not completely replace face-to-face communication.” Jiří Jemelka supplies.


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