5 mistakes that “job opportunities” opportunities and modifications “adventurous women” are likely to make
Social media is a modern day phenomenon. You may think they are a useless thing, but it would be a mistake not to rely on them, even if you are in your career. A 2020 survey revealed that 84% of career advisors or employers screen their employees on social networks and that their results have a significant impact on employee selection. At the same time, 50% of employees stated that they removed many posts from their profiles that could tarnish their reputation.
However, posting inappropriate content is not the only mistake on social media. A CareerBuilder survey of hiring managers and HR professionals found that 70% of employers survey job seekers on social media, and 57% of those respondents said they chose not to continue with the candidate because of something they found online. Meanwhile, 58% stated that they were looking for information on social networks that supports the qualifications of job seekers.
In other words, it is not enough just to clean your profile, but also to drive it until you get your dream job. How do I do it? Just keep reading!
1. Not to be on social networks
Nearly half of CareerBuilder employers surveyed said they wouldn’t accept a candidate if they didn’t find it online. why? While 28% said they use social media to get more information about the applicant before the interview, one in five respondents simply said they “expect the candidate to have an online presence”. This is clear evidence that your absence on Facebook, Twitter or Instagram may not be an advantage. On the contrary, being online and connecting with people in your field will give you the necessary bonus points.
2. Use an inappropriate name
Did you set up a LinkedIn or Twitter profile and use, for example, “Terezka1991”, “Ilovegucci47” as your name, or did you choose the name of a favorite girls’ group or soccer team? One of the most challenging aspects of building your personal brand and PR is discovering the parts of your personality, skills, and experience that are good to emphasize in a professional context. The first thing the employer notices is the name, and the second aspect is the photography. Use your name (in some official accounts) and a picture for all profiles, which you wouldn’t be shy about sending to your mom.
3. You don’t “sell” yourself
If you spend time on Instagram or YouTube, for example, you are probably familiar with the influencer phenomenon. These celebrities on social networks include a number of actors and models as well as mothers in the family. Together, they have the power to influence the shopping habits of their followers. The most successful can win up to hundreds of thousands of crowns. Use their tricks on your profile too. Choose the right camera angle or use a typical hashtag that your business community will find attractive and follow.
4. Your posting frequency is too frequent
In his survey, Career Builder asked hiring managers to choose their reasons for not staying with the candidate after studying their social networks. Most of the reasons are not surprising: 40% cited inappropriate images, 36% cited evidence of drinking or drug use, and 31% found comments offensive and discriminatory. But at least one reason might come as a surprise: 12% said they rejected the candidate because they posted on social networks too often. Why is such a problem posted? If you seem to spend the whole day on social media, your current or potential employer may suspect that you’re not doing anything else.
5. You are sharing inappropriate information
It is certainly not wise to comment on the company’s activities, publish its trade secrets, or say negative things about the employer. As the rules apply to interviews with your colleagues (These are six topics to avoid at work), think of them when communicating on social networks. Any comments about religion, politics, or your sex life may be uncomfortable for your new employer or affect their opinion of you and their ability to do their job.